Medium does matter

During this reading by McLuhan, I understood the “Medium” piece more than the Gutenberg one because of one) the language and 2) the references were things that I had heard of, but not really studied well enough to understand the connection on the same level.

One thing I found interesting in “Gutenberg” was the discussion on invention and the invention on the method of invention. The part where the McLuhan relates invention to a dam breaking and how once invention starts, it never stops. This sort of solidifies what we have been taught in multiple classes across varies fields; that everything builds off of something else. I believe that this can be related back to many different things in history, but it especially makes sense in this essay because like they said, the car didn’t bring on the wheel and axle, but the wheel and axle helped to create the car. It goes back to the simple saying that you need to learn to crawl before you learn how to walk.

In the “Medium” piece, I was able to relate more to what he was saying because I understood where he was coming from. I learned in my leadership class that only 7% of the meaning of written words is understood by the reader. People understand better when there are pictures or emphasis on certain words to really comprehend what is being conveyed to them. When I was reading this essay, I thought about how many different ways media is used in the classroom, and how many different mediums are used as well. With videos, books, the internet, and powerpoint presentations, students are exposed to many different mediums, which allow them to figure out the best way that they can learn the material. I agree with the not every medium has content but every medium does have importance somehow.

I was very confused in reading most of this, so I’m hoping that class discussion will help me understand everything a little bit better. Overall, I thought this brought a new light to what I have learned before and what we have discussed in class, and I look forward to hearing everyone else’ opinions on it.

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