On 1964 the word “multitask” was used by the first time to describe a new computer system. The name was given to the several capabilities of the system. Over the time, humans have tried to adopt this system into their daily life tasks often to improve productivity.

However, as humans we have to recognize that the brain works differently than a machine does. There are multiple scientific studies that demonstrate that performing more than one task at the time result in mistakes, distractions and wasting time. In t1990s, Dr. Rogers and collaborators found that in the moment that people had to switch between two tasks they increase the time of its performance. On the contrary, focusing in one thing “paying attention” is more efficient.

The business insider interviewed the CEO of Amazon “Jeff Bezos” to shared the key of his success.

He recognizes that it is necessary to avoid multitask and instead focus on your talents.

Focus steps are more efficient and improve productivity successful. Technology can help improving our tasks, but  it is just a tool. Instead, we should focus on practices to use wisely our time, talents and paying attention in order to be more productive and achieve success.






I believe multitasking is difficult for everyone. But for college students it seems to be inevitable. They are required to take so many courses in one semester while expected to do well in all courses. However, this is also a way for them to develop the skills of multitasking and how to handle stresses when getting into the job market.

Zach Gould

In higher education I feel like it is also more important to focus on your strengths than to try to multitask and be more productive. I know, for example, that my strengths lie in project work rather than examinations. I also know it often takes me a good deal longer to complete a given task than the average individual. Rather than fixate on my imperfections, I try to channel them and learn from them. Taking more studio-style classes and allowing myself plenty of time for assignments has allowed me to be successful, but it took a long path of self discovery to learn these things about myself and act accordingly. I think we need to focus on identifying individual tendencies in students and adapting our coursework to augment their strengths rather than forcing everyone to fit the hyper-efficient mold of an ‘ideal’ productive student.


Thanks for the post! It is interesting that you mention ‘focusing on our talents’ rather than multitasking. Obviously depending on the task, but if one actually excels at their talent where it has become second nature to them, I believe that they can do other ‘mindless’ ones at the same time.

Yang Liu

I agree with that technology is a just and would not instead of the think method of humanity. The natural reaction is the aspect the human differents with the high tech.


Great post. This is something close to my heart. I have never been able to focus too long on a single task. I used to “pretend” to multi task. I realized that I was fooling myself. New plan: I started to focus my attention on small tasks, which allowed me to change from one task to another. It takes away the monotony of being stuck with a single activity and helps me to be a “little” productive (relatively speaking of course).


There is a line of thinking in educational psychology and in pedagogy studies that teaching students to focus on what they know and do well will be more productive than focusing on correcting errors or deficiencies. In my classrooms, I have often used this line of reasoning with students who tend to dwell on their inabilities rather than capitalize on their strengths.
After reading your post – and about Bezos’ philosophy about focusing on strengths – it reminded me of a man I once heard talk about his learning math conceptually when in middle school. He talked about not having to ‘worry’ about arithmetic and instead focusing on the ‘way’ mathematical concepts worked and how it seemed to liberate everyone from always thinking about how to get the right answer, and instead focus on what understanding the concept(s) could help them do/figure out.
I wonder: if we (humans) had a perception of what access to the technology could help them do better or learn more of, instead of thinking how it could fill their immediate needs for attention and gratification if we could improve productivity overall?
Thanks for the rundown, Sofia. It is illuminating.

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