July 2022
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031

A Book Summary of Made to Stick: Why Some Ideas Survive and Others Die

By Ruoding Shi

All the information comes from Heath, Chip, and Dan Heath. Made to stick: Why some ideas survive and others die. Random House, 2007.

 

Introduction

The central question of this book is how to make your ideas understandable and having a lasting impact on your audience opinions or behaviors. In fact, you […]