We are reading Marshall McLuhan this week for the New Media Seminar, which gives us a nice pivot to thinking about how we prepare for the future and understand the past, especially in times of great change. One of the themes of McLuhan’s Gutenberg Galaxy is that societies on the verge of massive changes are […]
McLuhan, Value, and the Message
I’m sympathetic to Claire’s and Lauren’s assertions about technology itself being value neutral, and echo their claim that it’s how we use the technology (or the medium, since this is McLuhan’s week) that makes it positive or negative. And it is easy to criticize McLuhan for over-reaching and over-synthesizing by reducing the message to the […]