Category Archives: Selma Elouardighi

Exploring the Wellsprings of the ‘Virtue’ in Markets of Virtue

A growing number of Western consumers, increasingly aware of the environmental impacts of business operation, are now using their purchasing power to signal their preference for greener products. In order to preserve their market share, corporations adopt greener practices and report their performance accordingly. Ideally, companies that ignore environmental imperatives will pay dearly with a compromised reputation, a drop in the value of their stock, and/or a loss of market share. The increase in the number of so-called “markets of virtue” is testimony to the extent to which this dialectic between consumers and producers has been successful in influencing business ethics. Continue reading

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