There is no doubt that social media has changed the way people communicate. Although the most popular forms of social media may change, it is definitely here to stay. Institutions of higher education have caught on to the fact that they should be using social media to promote their brand and engage current students and alumni, among other things.

According to the infographic above, Facebook is the most commonly used social media platform by institutions. But as Facebook is declining in popularity in younger age groups (including today’s college students), institutions will need to reevaluate how they can best reach their target audience.