I found this article written by an administrator talking about struggling to convince his faculty members that they need to be on social media and embrace new technologies available:
In this article he makes some really good points about certain faculty that try to get “cute” points for not “doing” social media. I like how he says “cute” points because some people take such pride in not being on social media and really all that does is limit the reach you have.
He makes the very good point that higher education is a business based on attracting students to the university and in order to do this effectively you need to be on social media. It is also an important tool to develop relationships with other colleagues through the sharing of ideas. He even goes so far as to say that if you are not on social media as a faculty member then you are not doing your job as a recruiter.
I think these are strong words that make a whole lot of sense. Social media is such a great vehicle for sharing ideas and giving people an idea of who you are and this responsibility should not be taken lightly.