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  • Why Do iPhone Users Buy the iPad?

    Posted on February 23rd, 2012 halliedominick No comments

    With the introduction of the iPad in April of 2010 came a lot of skepticism. What was this device? What are we suppose to use this device for? It seemed a bit unnecessary to be honest. However, if this was the case how did it become popular? Also, it didn’t just become popular, it became popular fast. And by fast i mean, FAST.

    The consumers obviously performed some research about the product before dropping $500 on it. What exactly were the perceived benefits of the product? Did the perceived benefits outweigh the hefty price? Well, the iPad is define as “a line of tablet computers designed, developed, and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps, and web content.” At this time it seemed to be the only product in its product class. Other tablets had not been introduced to compete with the iPad.

    A research project performed by CNET News outlined 7 reasons consumers gave for purchasing the iPad. These reasons included:

    1. Apps.
    2. For the computer-averse.
    3. Didn’t have a laptop.
    4. Coffee table tablet.
    5. Novelty.
    6. Not a computer, as we know it.
    7. Impulse buy.

    Though the iPhone and iPad contain the same apps, the apps are executed in an entirely different fasion. The iPhone is simply too small to enjoy certain apps to their fullest potential. For those who are not computer savy, the iPad offers an easier way to surf the web and to e-read. For those who do not already own a laptop, the iPad offers a less expensive alternative that provides essentially the same characteristics as a laptop. The Wifi and 3G options allow users to surf the web whenever wanted. The iPad also became an alternative to the Nook and Kindle to read instead of a paperback book. The iPad became a Nook or Kindle on “crack” with much more to offer than it’s previous competitors. This opened up a whole new market and forced the Nook and Kindle to expand it’s product line. Lastly, the iPad was purchased due to the fact it was a gadget many had not experienced before. Users were curious about the product and were willing to blow the money if it was not considered a large purchase. The rage initiated by these early innovators and early adopters led the way for the late adopters, late majority, and laggards to later purchase the product.