Adam Morgan is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for over 23 years. He’s a keynote speaker at conferences and events—and was recently named an Adobe MAX Master speaker. Before Adobe, he was a creative director at several international ad agencies, delivering award-winning advertising and campaigns. He was named a 40 under 40 business leader by Utah Business Magazine, and Utah Ad Professional of the Year in 2014. To read one of his articles on data-driven creativity or more about his new book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design to your clients and stakeholders.