Which word-processing tool do you use when you write online content? Something simple like TextEdit, perhaps? Whatever you answered with, please tell me you at least didn’t say Microsoft Word. While Word is an excellent tool for essays and that novel you never got around to finishing, it has slowly been phased out of the technical writing world and very quickly removed from the online world. For documents intended for publication, InDesign has become the staple software tool. But what about for online content? Copying and pasting text from Microsoft Word to an online textbox has lead to disastrous consequences: lines of gibberish text written into the HTML that completely ruin what you wrote unless you’re down for an all-nighter of extensive editing. Google attempted to create their own version online with Google Docs. But instead of making it unique for Internet usage, they imitated the design of Microsoft Office, thereby canceling any hope for a product meant specifically for writing online.
This is where Editorially comes in. It is touted as a web-based collaborative document product. In other words, it’s meant to be everything that Microsoft Office and Google Docs cannot be: a program used specifically on the Internet, for the Internet. Editorially hopes to be the go-to product for anyone who uses the Internet to write and publish content on sites, be it a blog or a professional site.
Editorially makes their interface intentionally simple and easy to use. The focus of the website isn’t to add bells or whistles to a word-processing unit; they want to get back to the basics. In fact, Editorially utilizes this simplicity to its advantage. They want their users to be able to focus on the content of their documents by keeping the page void of customization. Instead, what little customization is offered is kept in a bar at the top, and acts as a drop-down menu to see all the options. Though this entire process may seem like a step back in time, Editorially keeps their product relevant in today’s technologically savvy society by improving upon these time-honored classics.