Study: ‘Likes’ Likely to Expose You

The AP reports on a recent study published in Proceedings of the National Academy of Sciences: "Facebook said last year that roughly 2.7 billion new likes pour out onto the Internet every day — endorsing everything from pop stars to soda pop. That means an ever-expanding pool of data available to marketers, managers and just about anyone else interested in users' inner lives, especially those who aren't careful about their privacy settings."