My “Week” as Social Media Manager

I spent last week writing posts for the Public History program’s social media profiles, just like I have every other week all year (woohoo!). I posted the usual posts I do every week: a #MuseumCrushMonday which featured the Glencoe Mansion Museum and Gallery in Radford (this was a re-feature because the museum had a rededication ceremony last week), a post on new job openings in the public history field, and highlights on any current events at Virginia Tech that relate to public history. With the 100 year anniversary of the U.S.’s involvement in WWI approaching, I focused most of these highlight posts on Daniel Newcomb’s work on VPI’s role in WWI and the exhibit he curated on display in Newman Library. I also posted a shoutout to Dr. Melanie Kiechle, who was quoted in the New Yorker, and retweeted some relevant tweets from institutions around the country.

One of my biggest concerns about VTPH’s social media is its impact and outreach. On average, the Facebook posts reach about 20-30 people. That’s out of 75 people who follow the page. If more people who interact with the posts by liking or commenting on them, then more people see them and potentially interact with them as well. I like each post with my personal profile to help with that and I can typically count on the same 2 or 3 people doing the same (looking at you Rebecca! Thanks!). I really hope that this interaction trend will rise as more students in this class post on the page. We definitely post more regularly than other VT social media profiles for the liberal arts, so there’s a lot of potential to increase our impact.

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