Category Archives: Sustainability

Willing to Take a Loss

After spending time speaking about banking and financing for start ups, I got to thinking about a conversation many of us in marketing have to have about products: do we take a loss just to get started? I think you … Continue reading

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NYC and Getting Started

Being in New York City has gotten me thinking about what a company needs to do to get going. There are a lot of people who could sit back, give you feedback, and make you feel cruddy. They don’t have … Continue reading

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When The Big Guys Act Small

The┬áhubbub over the last couple of weeks regarding Netflix and the decision to spin off the DVD arm of the business got me thinking about agility. Sometimes, in order to move with the nature of a product life, a business … Continue reading

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The Socially Conscious Lifestyle

Since thinking about social responsibility and sustainable practices is something that ingrains our education today, I can’t help but struggle with some of the concepts. For many, being socially responsible is a deliberate decision that they make. An organization may … Continue reading

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