“The Time Has Come,” The Walrus Said

‘To talk of many things:
Of shoes — and ships — and sealing wax —
Of cabbages — and kings —
And why the sea is boiling hot —
And whether pigs have wings.’

I love that poem. There’s something whimsical in it, even though it is about an ending. I guess that’s what all of us are reflecting about this week: an ending.

When it comes to finishing up this course, there are many things that I can say I have learned:

  • Not all ideas are great business opportunities
  • Timing is everything
  • If you aren’t sure about financial details, get someone to help you (don’t just ignore them)

Those may just be some of the broad things that I picked up, but I am glad I did. I think I also learned that I need to be seeing the entrepreneurial spirit in every day business. There are plenty of times that the news reports something amazing a company does, and it can come from someone who has the same entrepreneurial spirit as the CEO of a startup. That spirit can take many forms, and like most things, there is not cookie cutter entrepreneur out there.

One of the other conversations I think I most appreciated was about Willingness to Give. We spent a lot of time in economics discussing Willingness to Pay, something as a marketer I am keen to remember. The same concept is true, however, that you have to determine the threshold for Willingness to Give. You are essentially looking at the exchange in value and determining what it is that can increase someone’s giving potential. Is it a logo placement? Special feature? Special treatment? Perhaps that is why we have celebrities who want to be so public about demonstrating their donating power; recognition is what helps raise their Willingness to Give.

If there is an opportunity for me to see some more of this in action, I might pursue it. I know I have been fortunate to know a number of people from RBTC already in the community, and as I have connected with the new people I have met, I know I will stay in touch.

Relationships are key, and while I already knew that, I think that is an excellent point for me to end on.

Thank you.

Photo credit. 

Category(s): Thought Leadership

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