Monthly Archives: November 2011

Going Down with the Ship

In my career, I have had the not-so-fun experience of a company turnaround effort. We were a private firm, had been around 40 years, about 600 employees, and we were essentially in a luxury services business. When they say there … Continue reading

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Willing to Take a Loss

After spending time speaking about banking and financing for start ups, I got to thinking about a conversation many of us in marketing have to have about products: do we take a loss just to get started? I think you … Continue reading

Posted in Sustainability Tagged , , , , , ,

Finding those Great Resources

Last week, wally Newton came to class. I’ve met Wally a couple of times, but I haven’t had the opportunity to really see how he teaches. In fact, I actually didn’t know too much more about him other than that … Continue reading

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