While the state-run record label Melodiya controlled much of what was popular on the Russian airwaves, many young (rather rebellious) Russians began to fall in love with Western rock n’ roll. Influenced by bands like The Rolling Stones, Deep Purple and especially The Beatles (although Paul McCartney was denied entry into the country throughout the 1980s), Russian folk artists or “bards,” as well as newly forming rock groups began to cover some Western hits, and finally pen some of their own. As much of this music was “unspoken and unacknowledged,” it took awhile for rock music to become accepted in Soviet Russia.

Rock music spread slowly but inexorably across the Soviet Union, helped by tape recorders and other ingenious homemade recorders. The surest sign of its permanence was when it replaced traditional dance music in villages and provincial towns.
Source: Irkutsk Regional Art Museum. 1998.
So many of the popular Russian songs of the time were written declaring one’s “love for the Motherland” or “love for the Communist party.” Artists including David Tukhmanov, Bulat Okudzhava and Vladimir Vysotskii became well-known as their lyrics slowly began to break this mold. Informal concerts also began to take place in apartment complexes and university halls, and bootleg copies of albums were being produced; it was clear that this music was taking a hold on the Russian youth.
(“My Address is the Soviet Union” by David Tukhmanov and V. Kharitonov)
In the late 1970s, Russian bands were starting to conform to the heavier sounds coming from the West, as opposed to the more folk-influenced music of the Bards. Russian band, Mashina Vremeni (in English, “Time Machine“ started gaining more popularity around this time, in particular after they began writing rock songs in Russian. Here is a link to their song, “Povorot.”
The youth of the time period, as the New York Times put it, “demanded a break from the past.” Rock n’ roll was a way of loosening ties to the strict Communist past, and of instigating change in this revolutionary period.
(Even the Beatles knew that Russia was a state destined to be influenced by rock n’ roll…
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Sources:
http://en.wikipedia.org/wiki/Melodiya
http://www.themoscowtimes.com/news/article/paul-mccartney-finally-back-in-the-ussr/238263.html
http://www.krugosvet.ru/enc/kultura_i_obrazovanie/muzyka/ROK-MUZIKA_V_ROSSII.html
http://soviethistory.macalester.edu/index.php?page=subject&SubjectID=1973rock&Year=1973
http://en.wikipedia.org/wiki/Russian_rock
http://en.wikipedia.org/wiki/Mashina_Vremeni
http://search.proquest.com/hnpnewyorktimes/docview/110495248/A8B2B0A11AC4A7FPQ/5?accountid=14826
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