Category Archives: Arts Leadership

Counting what counts

I’ve been thinking a lot about how we define success in our performing arts industry. At the forefront it may seem like a simple answer of whether or not your organization is fulfilling its mission. However, what tools and measurements … Continue reading

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Impact investing: How can the arts claim a seat at the table

Impact investing is a fast-developing area of interest for investors and philanthropists. There are numerous definitions of impact investing, but a generally accepted description is “investing for both financial and social return.” Put another way, impact investing is “making money … Continue reading

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Sticky giving: Building your tribe

Chances are, if you are reading this blog, I don’t have to convince you how much contributed income is a vital component to a non-profit arts organization’s survival in our rapidly, evolving world. The good news is that we are … Continue reading

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What’s trending: Digital strategies in the arts

In this robust digital age, changes occur quickly. A foolproof marketing strategy two years ago may lead you to disaster today.  Unless you’ve been living in a cave content marketing is not a new phrase in your vocabulary, neither is … Continue reading

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Marketing the audience as the hero of the story

“Our brains are insanely greedy for stories. We spend about a third of our lives daydreaming–our minds are constantly looking for distractions–and the only time we stop flitting from daydream to daydream [or look up from our mobile devices] is … Continue reading

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