The Soviet Drink of Choice

When one thinks of things of a cultural cornerstone for the Soviet Union, something that always comes to mind when one hears about the USSR, vodka is one of the first images to pop into mind. However, the Soviets experienced fancier times when it came to their high levels of alcohol consumption. The Mid 1930’s, up until the war was an easier time for many of the people in the Soviet Union. The First Five Year Plan, for all intensive purposes was an eventual successful. Millions of people died the as a result of the plan, but eventually the Soviet Union level stabilized and even saw periods of relative prosperity. The second five year plan concentrated on consumer goods and making the average person happier. This was especially true when it came to the food industry. Markets throughout the USSR had still had requirements on what they must carry, but these markets carried a much wider variety of food than what was seen in earlier parts on the century. Advertisements for a variety of consumer goods and new Soviet foods began to expand as well; a variety of advertisements can be seen here.

Soviet Confectionery/Grocery Store(1)

Among these fine items in during food surpluses across the Soviet Union was Soviet Champagne. The drink became a staple of diet and culture in the mid-thirties after the brilliant discovery of mass champagne production. “Anton Mikhailovich Frolov-Bagreev, an aristocrat and chemist was able to change the fermentation process from occurring in bottles to occurring in large reservoirs. This upped production from around 300,000 bottles in 1934 to around 12,000,000 bottles in 1942. It became so popular and accessible that it was sold on tap in local food stores”(1). The quantity of Soviet champagne during this era impressive, but it was also said that the quality of the champagne was to that of France. A majority of the Champagne produced during this period came from the Northeast Coast of the Black Sea across from Crimea.

Soviet Caviar advertisement(3)

As well as having a taste for champagne, Soviets also indulged on incredible amounts of caviar and oyster. We can thank the Soviets for the rarity, price, and exclusivity of caviar and a large destruction of oysters in the region. Back then caviar was eaten very frequently; many had it every day. Even the poorest of Soviets spread it on their bread like jam. This rapid consumption of fish eggs (sturgeon) along with their consumption in other ways helped to severely reduce their population since they are a fish that live long(100 yrs.) and reproduce slowly. This realization was not made until decades later, which results in caviar being so expensive currently; up to $250/oz. on the legal market.
Many people consider food to be an extremely important part of culture of a country. When a country has a food culture full of fine foods, the people and that country experience a greater amount of prosperity, success, and stability. This is especially true when this cultural change occurs a few years after millions of people died of starvation. For Soviets, the change from bread rationing to cheap champagne and caviar in their local stores was a widely supported change that improved their happiness, their way of life, their support of Stalin, and the rise of the Soviet Union.


Caviar Tins(2)




1. Geldern, Von James. Soviet Champagne. Seventeen Moments in Soviet History. <>.

2. Caviar Tins. <>

3. Soviet Advertising, 1930-1950. Dieselpunk.

13 thoughts on “The Soviet Drink of Choice

  1. It is true that when I think of Russia, one of the first things that comes to my mind is vodka. I think pretty much anybody would say that. I figured that almost all Russians loved vodka more than any other type of alcohol or liquor so it is pretty fascinating that they had a type of champagne that was very popular during the prewar years. Food culture in Russia is something that is also relatively unheard of and I did not realize how popular caviar is over there but it makes sense that it was overused and now is so expensive. Thanks for sharing!

  2. I feel like the topic of this post really illustrates the difference between the Soviet Union of the 1920s and the Soviet Union of the 1930s. In the 1920s many starved to death, while in the 1930s, luxury food items became pretty readily available. Great post!

  3. I never would have realized soviet Russia was ever this prosperous. The simple fact that champagne and caviar were so common must have made it a true workers paradise. I wonder if these products had any effect on the general approval of the party in this time. I know I certainly would be happy to have such lavish things be so common. I really enjoyed your post!

  4. Wow, I never knew that items such as caviar and champagne, commodities that are typically viewed in a luxurious light, were considered commonplace during this time period. Food culture is an essential part of a country’s overall culture, and it only makes sense that Stalin’s popularity increased as his people were exposed to more refined goods.

  5. Very interesting post. The introduction of a common champagne and caviar as a staple in food culture reminds me of a Russian take on French cuisine, hinting at Westernization.

  6. Luxury doesn’t seem to go with Soviet Culture, but these break the norm. It is really interesting that the USSR had a brief time to have a stable economy and way of life to live it up. These are some great photos of vintage Russian ads. Great job!

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