The target audience for Canva would be people that want to publish their own designs self-sufficiently. Canva gives anyone the tools to create a blog post to an invitation, which is a very large range of options. Canva gives users the ability to create their designs on their own time instead of running out to a professional and paying hundreds of dollars. Canva targets anyone with the will to design but lacks the funds to hire a professional. The genre is intended for anyone who wants to publish their projects online, ultimately making them the author. By allowing users to be the author, they are able to utilize their creativity making their vision a reality. Canva has plenty of tools, as well as an internet search engine to allow people to create whatever they desire.