This article fascinates me! While I do belong to GroupMe groups with my students (they also have their own private ones, no faculty allowed!) and they can PM me through the App, I do no text with students who are in my classes.
Once I am no longer teaching them, I do text with some students- namely my RAs, my student leadership team, and my Peer Mentors. I always ask if students prefer email or text and only offer it to students that I am in regular communication with.
This decision by some Admissions Officers, however, to let students know about upcoming events and admissions decisions, is, in my opinion going a bit too far. These students are not “ours” yet and what checks and balances are in place to protect the privacy/connectivity of these students…especially students that are typically under 18?