A logo represents a company’s story and everything it stands for. A logo enhances potential consumers and partners’ first impression of one’s business. It can represent countless things from services to products, whilst remaining a visual symbol of what it represents.
Here are a few tips on on designing logos, as reported by design websites (listed in the resources):
- Before sketching or designing a logo, one must articulate the message that is conveyed from the company or business. Its appropriateness should reflect the service, brand, or idea.
- Simple, yet conventional is powerful. Too much ideas placed into one image can confuse the viewer what the brand is all about. An example of a simple, yet strong logo is the Apple logo. t’s not an overly-complicated design, and its identifiable to almost everyone. A useful site to look for varieties of symbols for one topic is thenounproject.com.
- Functionality and clarity are also key in making a successful logo. It should look pleasing on business cards, screens, or even on the side of trucks. Moreover, the logo should be able to be reproduced in black and white so that it can be photocopied, or even work as well in black and white advertisements.
- The logo must coincide with the company’s name. This then unifies the brand and the business itself. For example, as stated from a logo article by Entrepreneur, “If your business name is “D.C. Jewelers,” you may wish to use a classy,serif font to accent the letters(especially if your name features initials.)”
- Be careful of choosing colors because different colors is often associated with different emotions. Consistency in colors builds familiarity. If the company’s brand contains a specific color or two, the viewer will have developed a subconscious association with those colors.
- Create plenty of designs for you and your client to choose from. Options can be added on or taken out by designing different styles of the logo.
- Always try to get feedback from different people to observe how they react to the logos created. Take into account the criticisms and reactions received so that the logo can be refined into a more appealing and understandable representation.
There are plenty more tips and steps into designing a successful logo. Click these sites to learn more: