McLuhan quotes Joyce’s words “My consumers are they not my producers?” — a line that brought me right back to our discussion of the Dynabook vision from last week. Allowing users to produce rather than just consume has become a foundational principle of much of the technology we use today. I thought McLuhan’s comparison between the opportunities for production afforded by new media and the consumption-based model of the printing press was really interesting. Perhaps this is a way to understand the deep and lasting impact of the digital revolution. Just as we now talk about the Gutenberg revolution allowing unprecedented numbers to access knowledge, perhaps the core of our digital revolution is the way it allows so many more people to not just consume existing information but also to create new knowledge themselves. And not only new knowledge but new tools as well. As I suggested last week, I think the App store model embodies this phenomenon. Final thought: if producing is so important, does that mean consumption doesn’t matter anymore? Does it matter if no one reads this blog, so long as I write it?