How great leaders inspire action

Looking through the material for the coming lecture on communicating science, I noticed a similar approach with one of the TED talks I have watched before. The talk was given by Simon Sinek, and it was called “How great leaders inspire action.” As you may see in the video, similar to the material from Center for Communicating Science, in order to convey a powerful message to a large audience, a person needs to start with the question Why? – why is something important for that specific audience and how the work he/she is doing is related to those “ordinary” people.

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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